Case Study – Sankalp – Zest Creative

Upscale. Upsize. Uprise - Sankalp Group Pune

/ Branding for Luxurious brand The Sankalp Group, Pune

Our Sankalp – to make Sankalp Group bigger

Sankalp Group, known for its 42 years of collective experience in real estate, offers luxury abodes. More than a home, they create an experience to cherish for a lifetime. With an intent to go beyond the expectations of a discerning consumer, Sankalp Group collaborated with Zest Creative. We started with designing marketing communication for one of their projects and went on to craft brand communication for the group. Zest Creative is now a brand partner of Sankalp Group bringing 360 degree shift in their brand imagery that resulted in increased customer base and brand affinity

Determined - Sankalp

The Sankalp name suggests being determined. We are proud to tell you that we were determined towards this project and were able to give justice to our team efforts and the Sankalp’s trust in us. Our branding project requirements from the client, their expectations, their target audience, and the respective audience’s lifestyle; we identified each factor required for branding. The result says it all. We did Sankal Group’s branding; today, they are a reputed real estate brand in the market.