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Minimalism:

Minimalist designs highlight simplicity, elegance, and clarity. The term minimalism is apt for the saying and philosophy, “Less is more.” Minimalism is the approach that is trending, where the focus is on quality over quantity.

Let’s look at a few characteristics:

Simplicity:

Minimalist designs incorporate simplicity into brand designs. This helps in conveying the message as well as the design with clarity and simplicity. This includes using only necessary elements, avoiding over-decoration, and using elements that will not interrupt the main focus of brand designs.

Negative Space:

Keeping negative space makes the design look clearer. It gives more breathing space, highlights the necessary elements, and avoids cluttered information.

Shapes and lines:

Using clean lines and geometric shapes in brand designs ensures a neat and simple look and design. Elements like straight lines and geometric basic shapes highlight minimalism in brand designs.

Maximalism:

Maximalism designs highlight variety, enhancement, and richness. Maximalism goes with the philosophy, “More is more.” The elements we emphasize in these brand designs are more color composition, layering, variety of textures, and patterns.

Let’s look at a few characteristics:

Colour Complexity:

In maximalism design, there is the use of bold and vibrant colour complexity. This highlights the use of a variety of colours to highlight the design and enhance the composition.

Visual Elements:

Using a variety of visual elements like various patterns, lines, and images that highlight the brand's design, focus on depth and dimensionality to explore the layers of design.

Product Packaging:

Packaging is what we see and judge by its appearance. The more design elements there are in the packaging, the more attractive it is. In this design, decorative elements highlight the look of the brand package.

Conclusion:

What looks good—minimalism or maximalism—in brand designs? Which is relevant and trending right now? These are questions that may have come into your mind while reading this. The most important thing to understand in brand design is the requirement or need of the design. Maximalism and minimalism are two distinct approaches, and because they have different characteristics, it’s essential to understand what suits the design’s requirements. To avoid any confusion about what will suit your brand design approach, Zest Creative will suggest and implement the right approach for your brand’s presence and visibility.