Social media Content Ideas for your Business
  • February 02, 2024

Social media Content Ideas for your Business


by Zest

Wondering what kind of content to post on social media? Looking for ideas? Don’t worry, we got you covered! Below are a few content ideas for your business’s social media pages.

Quiz Your Audience:

Quiz Your Audience

Asking your audience questions and quizzing them on different industry-related topics is a great way of boosting engagement. Questions can be asked on any and all social media platforms in different ways. Instagram stories/ polls, Facebook stories, post captions, and Tweets on X are a few common ways. Your audience is likely to love interacting with you and other customers of your business. You can ask them for suggestions, opinions, reviews, etc. Talking about current affairs and asking them their opinions on it is also a great way of increasing engagement and communication.

Hold Contests or Giveaways:

Hold Contests or Giveaways

Organizing contests or giveaways is a very effective way to boost audience engagement and interaction. By urging them to participate in social media contests related to your brand, you can not only engage your customers who already follow you but also those who don’t. It is a great way of increasing the number of followers. A brilliant concept that always yields great results is a hashtag contest. It is a great way to create user-generated content while also increasing brand awareness.

Share Your Company's Blog Posts:

Share Your Company's Blog Posts

If your business posts blogs, then a great way to promote those is through blog posts. It is an effective way of making sure that your blog is seen and read by as many people as possible. As long as the content created for the blog is engaging and resonates with your audience, it will be well accepted by your target audience.

Share Industry Related News:

Share Industry Related News

If there is any new development or exciting incident that has happened lately in your brand’s industry, then that is something you can definitely share on your brand’s social media pages.

Share Customer Reviews and Testimonials:

Share Customer Reviews and Testimonials

Even though some people are hesitant, there is nothing wrong with sharing your customer’s reviews and testimonials about your products and services online. These days customers are more likely to make a purchase from your brand if they find good user reviews. Reviews help in increasing trust among your customers.

Share Memes or GIFs:

Share Memes or GIFs

While posting new content, it is a good idea to use GIFs and memes. It is a fun way to draw attention to your post and make it more relatable. GIFs and memes are good ways of portraying your brand’s personality, while also keeping up with trends and having fun. They enable you to make quick statements and make your audience feel like they are part of a larger community that has the same preferences as them.

Share Influencer Content:

Share Influencer Content

One of the most popular things to do online is work with influencers to create collaborations or sponsored content. It is important to find the right influencers who fit your brand’s profile and values. Doing thorough research is the key in this situation. Asking permission to share influencer-created content mentioning your brand is one of the quickest ways to show your audience how popular your brand is.

Celebrate “National” and “International” Days:

Celebrate “National” and “International” Days

There are numerous National and International days scattered throughout the year. In fact, there is a theme for every day of the year. Sometimes several different themes collide on one day. Some are serious like World Water Day and World Mental Health Day, while some are as silly as World Devilled Egg Day or International Sloth Day. Pick the days that are relevant to your brand, product, and services. Taking advantage of different National and International days is a great way to connect with your clients in any part of the wrold.

Go Behind the Scenes:

Go Behind the Scenes

All companies, at their core, represent their people. Never skip out on the personal elements, on your social media feeds. Take your audience for a peek behind the scenes of your business and show them what your business and team are up to. Not only are they fun for your viewers but they are also easy to create. You can either share normal going ons in the office or images and videos from office events.



If you have run out of ideas or are looking to do something new then the above ideas are great for reference. In case you are a new business just starting out then these pointers are a good place for you to start. Hope they were helpful!