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What is SEO?

SEO is Search Engine Optimization. It is the practice of improving website traffic to a web page or even a website from search engines, both in quantity and quality. It involves strategically using keywords, good-quality content, and other techniques to enhance a website’s ranking and drive organic traffic.

Types of SEO

1. On-Page SEO
   On-Page SEO deals with only content available on your website. All the efforts taken to make your web page rank higher fall under this category. In order to attract more traffic to your website, it should have content that is original, well-written, easy to understand, and easy to find.
2. Off-Page SEO
   Off-page SEO is exactly what it sounds like, it is all the activities done off your website, on the internet to influence your website’s ranking. One of the important factors in off-page SEO is having strong backlinks.
3. Technical SEO
   Technical SEO impacts the back-end elements of a website such as user experience, site speed, and crawlability. It ensures that the site is useful for people as well as search engines. If the pages don’t load faster or are difficult to search then it hurts the user experience and gets categorized as bad technical SEO.

Other types of SEO

• Image SEO: Enhances the visibility of images in the search engine results by optimizing alt text, file names, and surrounding content to improve its accessibility and relevance
• Video SEO: Video SEO is the process of optimizing video content so that it ranks higher in search engine results. It involves techniques like keyword optimization, proper tagging, and video descriptions.
• E-Commerce SEO: E-commerce SEO involves tailoring online product content and pages to rank higher on search engines with a focus on user experience, product description, and other technical aspects to increase visibility and drive sales.
• Mobile SEO: Mobile SEO involves optimizing mobile websites for mobiles to ensure a seamless user experience, faster page loading time, and adherence to mobile-friendly design rules, for improved search engine rankings.
• Local SEO: Local SEO is a strategy focused on optimizing online presence to attract local customers, involving Google My Business optimization, location-based keywords, and consistent business information across online directories.

In conclusion

To conclude, SEO is a new-age technology that is unavoidable and indispensable for strong digital marketing. Zest Creative uses SEO to optimize search engines to increase, improve, and expand your business. Contact us now to avail our 360-degree services!