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What is SEO?

Search Engine Optimization (SEO) is the process of improving and increasing website traffic and its presence on search engine result pages (SERP). SEO can be done by using high-quality and relevant content. Search is one of the ways people discover your website, and the higher the ranking on the search engine, the more traffic there will be.

The elements of SEO that help in optimization are content, keywords, backlinks, and Meta tags to improve and increase website ranking and visibility on search engines.

The Pillars of SEO:

Content:

High-quality content is what makes your site reliable. Craft compelling, interesting, and relatable content that is to the point and answers the queries of the users.

Keywords:

Keywords play an important role in SEO. Research and identify the keywords that are trending and the ones that the target audience is looking for to improve search engine ranking.

On-Page SEO:

It is concerned with the content on the website, which includes focusing on aspects like keywords, Meta tags, and descriptions to improve and optimize visibility and ranking on search engines.

Off-Page SEO:

This includes creating high-quality backlinks to boost trust and ranking. It includes activities like link building, social media marketing, and guest posting. This helps in making your site reputable and authoritative.

Conclusion:

Search engine optimization consists of many types and elements that help optimize your site. Understanding and implementing them requires a lot of research and being informed of the trends to know what is relevant and informative to increase website traffic and its presence on search engine result pages (SERP). Connect with Zest Creative today, where we offer SEO and a range of other services!