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  • February 27, 2024

Importance of Print Media in today’s Digital Era


by Zest

With our ever-changing world, we are slowly progressing towards a fully digital world. The internet has revolutionized the way we live and communicate. The entire world is at the touch of our fingertips. It has changed every industry including the advertising industry. Though digital has such a powerful hold on everything, print still holds a strong relevance. Print media has its own merits that make it stand apart. A few of them are listed below.

Less Competition:

Less Competition

Various online platforms are full of advertisements, increasing the competition. As a result, your ad can be ignored among other similar products and services. On the other hand, print media has less competition and allows businesses to have a targeted approach without worrying about their competitors.

Extended Lifespan:

Extended Lifespan

Print advertisement has a longer lifespan as compared to digital ads. Magazines and newspapers with printed leaflets, ads, and brochures can stay with consumers for months or years. Whereas a digital ad can disappear after a few minutes or hours. Printed ads also have the bonus of viewing them whenever the customer wants, unlike Google ads which disappear in some time.

Wider Reach:

Wider Reach

Print media offers a wider reach, as it is accessible to everyone and is not limited to a virtual medium. Digital media offers an approach only to tech-savvy customers which is limited. There are too many people who cannot use social media. For them, printed advertisements such as brochures, leaflets, paper ads, and business cards are great options.

Increased Credibility:

Increased Credibility

People often avoid clicking on pop-up ads and banners on digital platforms because of the fear of spam and viruses. Whereas there is no such fear in print, automatically increasing your credibility in front of the customers.

Lasting Impression:

Lasting Impression

It is no secret that physical interaction and experience are important to people. Thus a medium that offers tangibility is more likely to create lasting impressions in the consumer's mind. An online ad can never give the same experience as physically touching paper and flipping through pages with curiosity and excitement.



Print media is still a very useful medium for business owners to promote their brands. The effortlessness, speed, and convenience are no doubt different in digital media which makes it a preferred choice these days. But print media has its own relevance and importance as it has something unique about itself that digital platforms will never offer.