Categories
Social Media Marketing

A great comfort by Facebook- No more restrictions on Facebook Ad Image content

Digital Marketing has garnered its prestige as the most popular, effective and lucrative marketplace almost all around the globe. Today, every business entity has taken a huge leap of evolution by making the digital landscape an assured home for its business. Various proactive digital marketing media have become prominent points of sales for almost every business. Facebook is such an efficient marketing tool in Digital Marketing. You can reach maximum no of customers using Facebook Ads.

By all means, Facebook ads enable businesses to boost their sale, create awareness of their brand and get consumers engaged. However, Facebook had guidelines which were allowing you to use only 20% of the text content of the ad to place on an image. This was to get people to interact with your ad and boost your brand’s online presence. As people continuously scroll down through Facebook feeds, stories, ads, and to make them pause and act on your Ad was the objective behind allowing only 20% image content on Facebook ads.

This scenario is also adhered by the fact that the human mind is more attentive towards the visuals and catchy short headlines than excessive content. Hence it was quite challenging and hectic for many advertisers to create such ads and convey the brand message precisely in such a small content bracket. Although it was ideal for brands on social media to communicate their offerings in the minimalistic way that led them to upkeep and elevate their online presence. But in the case of several brands, advertisers have faced many issues regarding the content restrictions on the Facebook main ad image due to its extensive length of communication. And because of the nature of a brand, the lengthy communication is inevitable. Although lately, Facebook was allowed to use a lengthy content on Ad, although it had restrained its reach which was not beneficial at all for these brands.

But finally, Facebook has announced not just the new rules but a great news for everyone who’s promoting their brand through Facebook. According to trusted sources, the news has been official that Facebook has now removed the 20% text limit on ad images. This is certainly a great relief for many advertisers. Previously, Facebook featured a Text Overlay Tool that used to check whether your ad is sufficing the 20% content rule or not. But after the new changes are imposed, this tool has been removed by Facebook to adhere to the new change.

Let’s see how this new big change in Facebook policy is effective for brands and advertisers

– Many advertisers and brands now can make the most of Facebook ads without any word restrictions

– Now posts having more than 20% text will have a complete exposure in reaching the same quantity of audience as earlier   

– Now advertisers will get complete creative freedom while writing Facebook ads

– Designing extensive and text heavy ads will now be a piece of cake for advertisers  

– This new regulation will turn out to be a new lease of life for the brands that needed copy heavy communication to be conveyed

– Now you can craft larger stories and campaigns through Facebook ads

This is the best thing for advertisers and brands since sliced bread. And we at Zest Creative always put forth our creative ideas, strategies and valuable endeavours to adopt to every significant change in current trends to add value to our clients. 

Categories
Digital Marketing

Life after Lockdown

The Lockdown resulted out of COVID-19 pandemic has literally locked the revenue of many organisations. But as lord Krishna said ‘This time too shall pass’, we must believe in our strength to rise like a Phoenix. Good times are waiting for us.
How businesses can rise back up when lockdown breathes its last?

1) Even though corona affected us, it did evoke the sense of cleanliness in the masses. Hence after lockdown, people will follow the safety rules like wearing a mask, using sanitizers all the time. Hence the healthcare organisations will boom. These organisations must leverage the power of advertising to raise their businesses.

2) People have become more health-conscious than ever. This scenario would be highly in the favour of insurance companies as people will ensure their health safety through various insurance policies. Hence a great scope of business for such organisations. And with the apt advertising, they can uplift their business.

3) Post Hon. P.M.’s appeal about local brands, it seems that the swadeshi businesses have a great opportunity to get back on track. As a result, global supply chain might get modified enabling India to be in a better position.

4) As movie theatres are still shut, most of the movies are being released on various OTT platforms. This is a prime time where these platforms can gain significant number of cinemagoers to sign up for their portals with right advertising mediums. And a right advertising agency will craft a very catchy and attention-grabbing communication for these OTT platforms to get viewers’ attention.

Such many more business verticals are gradually getting back on track in the view of unlock phase of the corona pandemic. People too are stepping out of their homes with complete precautions. Even government has also eased the situation & lift up many preventions to the certain extent. Now is the time for all businesses to make a great comeback in the market. And to boost up the economy, every business must leverage the ultimate potential of advertising.

Let’s see how businesses can be highly uplifted using advertising tools.

  • As the condition has eased, people are again visiting marketplaces to buy their necessities and advertising through various mediums will help them choose a right product/service in these sensitive times
  • An effective advertising will help businesses to regain not just their momentum but consumers’ trust that will lead businesses to top the market again
  • Since the inter-district travelling is now simplified, people are travelling to places for their respective work or any other reasons. Considering this situation, outdoor media & OOH are getting their prominence back, hoardings, flex boards are again hoisting high on the roads. This is highly in the favour of businesses; they must make the most of it
  • Even newspaper ads are back in the advertising game since newspaper distribution has been resumed in the unlock phase. Since newspaper ads have touted to be the most extensive and effective one, it brought a good business to many organisations. And today, again it is all set to work wonders for businesses from the all layers.              

Last, but not least, Digital Marketing has already become a new lease of life for almost all businesses in these tough times. It has been already prevailed its importance in the past but in the COVID pandemic, Digital Marketing enabled many businesses to survive as has been the most convenient & cost-effective advertising medium that kept businesses up & running.

Categories
Digital Marketing

GO DIGITAL. GO GLOBAL.

In this unlock phase, all businesses are trying their best not only to get back on track but to recover the loss it had to bear during the lockdown. In the process, all businesses have to cross many hurdles as the impact of COVID-19 will be here for a while. However, it doesn’t mean we have to put down our weapons. In the scene of unlock phase, the Indian marketplaces are opening gradually. There may not be a huge business like before, but we can certainly bring those good old days back. Let’s see how!

As physical shopping won’t be the same, people will prefer online shopping
Despite this pandemic, people will still wish to buy what they want
Fortunately, we have the power of Digital at our disposal
Digital platforms are feasible & people know how to use it
Digital Platforms are globally acclaimed. Hence you will get max prospects here
Going Digital will give the much needed fillip to the business
Digitally, we can reach masses across the globe that too in no time
Considering current scenario, Digital is the real marketplace in the near future
Digital is the buzzword which will add boost business and also take them beyond horizons.


Now as you are eager to re-start your business with a dash of excitement, here’s how your business could regain its momentum leveraging the power of Digital Marketing.


–      When you take your business to the Digital Landscape, it will have an extensive reach.
–      Unlike traditional marketing, in Digital, you can precisely reach out to your TG as there are various cutting-edge digital marketing tools that will filter out your TG.
–      One of the greatest benefits of having your business on Digital platforms is that your business wouldn’t be location-centric and your consumers can be anyone and anywhere around the world.  
–      People are highly active on digitally powered social media platforms like Facebook, Twitter, Instagram, YouTube, etc. Each of these platforms has its own ability to advertise and promote your business effectively through various campaigns like paid promotion ads, page like campaigns, page-click campaigns, organic viral posts, and many more that will help your business grow exponentially.
–      In Digital Marketing there is a facility that will easily give you the period-wise precise business statistics that will help you keep the track of your business and its growth in real-time.
– All the reports for your advertising budgets, audience reach, audience interaction, etc. are generated automatically and conveniently.
–      Your business website plays an inevitable role in Digital Marketing. Your business website and your digital presence walk parallelly as they both are precisely interconnected with each other. These two are like strong pillars of your business in digital marketing. You will get max leads through your website, and your digital marketing strategies, campaigns, posts, ads will help prospects redirect to your website. Hence having a website of your business is now an absolute necessity in the business and advertising world
– Digital Marketing has spread across various platforms as well as almost all electronic devices connected to the internet like Laptops, Tabs, Smartphones and many more.
– Today, almost every product or service is being advertised on Digital platforms viz. All FMCG products, Fitness services, Matrimonial services, Housekeeping & maintenance services, Cosmetics & Healthcare, Food & Beverages, Dating and relationships! Digital marketing has a huge global market and is growing rapidly due to change in customer consumption.

Categories
Celebrity Endorsement

How effective is celebrity endorsement?

As we have seen in the last blog how the advertising world has changed radically, yet there’s one of the oldest factors in advertising, Celebrity Endorsement is still prevailing to be the effective one. When you bring in a famous celebrity to endorse/promote your product/service, there are high chances that it will make a huge impact on the market & consumers too. A popular face does more than just promoting your product/service. A celebrity endorsement is a psychological tool that brands can leverage to earn consumers’ attention as well as aspiration. A celebrity is a public figure, he or she is an idol for many, and some of them have a massive fan following. In short, people highly trust what celebrities say on a public forum, what he/she shares on social media, what he/she does in his/her professional life, what kind of product or service he/she promotes, and how he/she promotes it. And this very psychology catches the eyeballs of consumers and leads them to buy a product or service.

This unique advantage came to existence in Indian advertising back in the year of 1941 when one of the fine actresses of the time Leela Chitnis endorsed the soap brand, Lux. The ad was quite simple yet attention-grabbing as the communication revolved around the beauty secrete of Leela Chitnis. But the real game of celebrity endorsement grabbed its pace in the late 80’s when the popular movie stars like Tabassum (Prestige Pressure Cooker), Jalal Agha (Pan Parag) and Kapil Dev (Palmolive Shaving Cream) started endorsing brands. Since then, it became a quintessential part of Indian advertising. According to the statistics, the market of celebrity endorsers’ in India has consistently catapulted from 665 celebrity engagements in 2007 to a total of 1660 in 2017.

This goes to say that how a celebrity endorsement has influenced the buying choices of masses.Today it’s a no brainer that digital is the new buzzword in communication. And in today’s market, there is acumulative challenge for all the brands to capture people’s time and their attention. And as per the statistic report, today’s marketers believe that a well-known brand ambassador enriches your brand to achieve a higher degree of consumer recall value to make your brand the most sought-after amongst the consumers. In these digital times, the celebrities like Ranveer Singh, Alia Bhatt, Shah Rukh Khan, Virat Kohli, Shraddha Kapoor, Amitabh Bachchan and so on are predominantly endorsing many renowned brands. Due to their popularity, brands associated with them are engaging with consumers effectively. Ultimately, these celebrities become the brand voice that constantly echoes in consumers’ears.

In the contemporary advertising, celebrity endorsement has become an integral part of marketing strategy as advertising agencies have transcended the orthodox advertising mediums. Today, an advertising agency does more than just creating a newspaper ad or a hoarding. Media planning has gone through a big change. And the celebrity endorsement too joined hands with this progressive alteration. So, if an advertising agency hires a celebrity, it can leverage his/her mileage in every aspect of marketing strategies and mediums. You can come up with uncountable no of ideas, campaigns, ads and publish them through popular platforms like YouTube, Instagram, Twitter, Facebook, etc. You can leverage their influence over masses and create a word-of-mouth awareness through viral ads, video, tweets and so on. This is where a celebrity becomes your brand face and enables your brand to fetch significant business.

So, the answer to the question that how effective is celebrity endorsement, it is highly effective when we look at the current market scenario and trends. It doesn’t only bring charm to a brand, but it elevates the brand in the landscape of today’s highly competitive market. 

Categories
Advertising

Advertising has come a long way…

There was a time when advertising more relied on traditional mediums like newspaper ads, radio ads, television ads, etc. And if you remember those days, people were too had an emotional connection with these ads, brands, products, services. The admen back then used to believe in crafting emotions and not just ads. Some of the oldest ads are so memorable that even today, we clearly remember them, some old ad jingles still play on our lips. The advertising in India has drastically changed since the dawn of the printing press, this was the time when advertising was only treated as just an informative snippet in the newspapers. Progressively, these small informative ads started to catches the attention of people & made them enlighten with the major business potential lying under it.

In the early eighties, advertising agencies in India started to build a brand relationship with their consumers. They introduced the positioning of the brand that touched the core emotions of the people. For instance, the famous Bajaj’s “Hamara Bajaj” campaign from the 90s still feels like it came fresh from the oven, it still reverberates in our memories & minds. The campaign apparently targeted the feeling of nationalism and positioned the brand as the nation’s pride. Such campaigns resulted in creating more loyal masses for brands. These masses carry forwarded & took the brand’s communication to another level and spread the brand’s awareness & popularity to the glocal level.

Soon, advertising started to transcend and bounds on the verge of the evolution of advanced technology. Advertising in India always tends to blend the technology impeccably under the wings of their operation. In its significant voyage, advertising work has gloriously steered uncountable innovative communication in the radius of technology. With the advent of VR and other remote sensing technologies, the advertising agencies in India have played a significant part in the process total makeover of the advertising sector in India.

Over the years the advertising agencies in India have completely transformed and enhanced the real aspect of advertising. This change is nothing but to be a master at reading & understanding the audience mind. The modern advertising has more emphasizes on sowing the essence of the brand in the lifestyle of the general & target audience. The advertising clan has also been successful in developing a certain nature and style which definitely the greatest and comprehensive accomplishment of advertising.

As the diverse digital platforms emerged effectively in the landscape of the Indian market, they reached massively to the extensive range of business categories & masses. These digital mediums made advertising more dynamic with a straight on the face attitude. But at the same time, it has also become creative and artistic than ever and it never ceases to amaze us and grab our eye-balls.      

Today, advertising has transcended the point of just talking about the brand’s features, it has spread like a wildfire where it isn’t restricted to any specific territory.

Today’s brands aren’t really bound by any social issue. They are on the verge of breaking the social taboos & believe in conveying what is right for the audience. Advertising has become more of a boldface which takes up every critical aspect of the society and are not embarrassed wee bit while breaking the abiding stereotypes. As the usage & importance of smart-phones has fostered, it made advertising more efficient and effective because of their direct connection with brands potential consumers.

Right from the beginning, advertising has always been the reaction to societies reflection. Advertising agencies have grasped the power of manipulation, leveraging the core & quintessential emotions of their target audience in order to establish brand positioning and image building. At present, advertising agencies in India ruling at a global level, they have conquered today and started to march towards better, brighter and beneficial tomorrow.

By true sense, the advertising world has a come a long way since. It has taken a tremendous leap of change in its glorious journey. It has seen quite a few trendsetting & revolutionary ads, campaigns, ideas aligned with top-notch & advanced advertising mediums have truly brought the new lease of life in the world of advertising.