MSD is a global animal health, research driven company developing and manufacturing a broad range of veterinary medicines and services. The company developed a new product called Floxidin, an injection that kills bacteria in a single shot. The product needed promotion to communicate its benefits to the users. Our team decided to go with direct approach route to convey the message. The response was direct, to be precise ‘Amazing' in our client's words. Many practitioners highly appreciated the brand and its communication platform.