MEN’S AVENUE

Background:

Men’s Avenue, a leading retail store in Pune, was looking for a new outlook and a new identity.

Task:

To generate new brand buzz in the market with an offer of a 50% Discount.

Action:

After a strenuous and in-depth brainstorming and a thorough market analysis, we came up with unique positioning and that was 'Half is Happening'. Captivating design and all-new look to it's logo and brand worked wonders.

Result:

The result was astounding; the branding exercise was highly successful and received an appropriate response. The Half is Happening campaign succeeded in pulling crowds by all means.