CHOICE BREEZA

Background:

Breeza, a luxurious housing project by Choice Group that boasts luxurious homes.

Task:

The client was looking to get a great number of bookings, especially from the affluent & IT crowd from Pune East.

Action:

We thoroughly analysed the client’s TG and evaluated a very smart communication strategy which was based on tricky insights and bold thoughts. We came up with a teaser communication, "Change your wife" and "Change your husband".

Result:

Teaser hoardings created havoc in the city for about a week. People were intrigued and badly waiting to know what it is all about. Radio & Social Media were also carrying the same excitement all over. The secret was finally out on the launch day when full-page press ads dazzled the city and radio spots kept lingering. The project received a tremendous response. The number of footfalls was overwhelming. In a week, the number of bookings rose to 20+. The campaign got people talking not only in Pune but in Mumbai too. There were articles on Instagram as well.